In 2022, KXT produced it’s first concert in partnership with Klyde Warren Park and headlined with Luna Luna and Joshua Ray Walker. The goal was to tap into a previously unreachable younger and diverse audience. I was tasked with creating a visual system that reframed KXT events as youthful, vibrant and not bound by genre. After the initial success of Get Loud, the event morphed into the Summer Concert Series the following summer — the same spirit but in smaller doses.